Professional production of office furniture
High end furniture export to domestic sales proliferation
Currently, China is the world's largest producer and consumer of furniture.
Nov 09,2021
Currently, China is the world's largest producer and consumer of furniture. It is understood that the raw materials and production processes of Chinese furniture have always been leading the world. Chippendale, an 18th century British furniture master, believed in his "Furniture Guide" that there are only three types of furniture that can be matched by "style" worldwide, namely Ming style furniture, Gothic style furniture, and Rococo style furniture. Among them, Chinese Ming style furniture ranks first.
In the global auction market, hardwood furniture such as rosewood, rosewood, and rosewood from the Ming and Qing dynasties in China are widely sought after and have repeatedly set new highs in unit prices. The essence of Chinese classical furniture can be summarized into four words: "refined, skillful, simple and elegant". Chinese style furniture often uses precious hardwoods such as huanghuali and rosewood, and employs mortise and tenon structures in its craftsmanship, making the furniture solid, sturdy, and long-lasting. In addition, Chinese style furniture not only considers harmony and complementarity with space, but also emphasizes ergonomics, truly embodying the design concept of "people-oriented".
But the chaos of real and fake foreign brands in the Chinese furniture industry has existed for a long time: false labeling, false advertising, gold-plated foreign brands, chaotic distribution, authorized OEM labeling and other phenomena have already flooded the Chinese furniture market. A furniture dealer revealed that "export to domestic sales" products under the banner of imports account for almost 95% of imported furniture in China. Most of these OEM factories are located in the Guangdong Fujian area. For the same set of combination sofas, if labeled as local brands, the price can reach 8000 yuan, and if labeled as Sino foreign joint venture production, it can reach 20000 yuan. If labeled as produced in the United States, the price increases to 70000 to 80000 yuan, and when labeled as produced in Italy, the price is even more astonishing.
Faced with the growing demand for high-end furniture in China, more and more international fashion brands are entering the Chinese furniture market. Fashion leaders such as Gucci, Fendi, Armani, Versace, etc. have successively entered the high-end furniture industry in China. High end furniture brands such as Saporititalia, Austrian high-end handmade furniture brand Wittmann, and German brand Seraphia are also optimistic about the Chinese market and are entering China through original imports.
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