Professional production of office furniture
Based on the domestic market, build an international brand
The industry believes that there are four areas where international high-end brands are most likely to appear in China, namely, furniture, in addition to tea, Baijiu and jade. Therefore, for Chinese consumers and furniture manufacturers, how to treat high-end furniture rationally, how to establish a foothold in the domestic market, and how to build an international high-end brand is a pressing
Nov 12,2021
The industry believes that there are four areas where international high-end brands are most likely to appear in China, namely, furniture, in addition to tea, Baijiu and jade. Therefore, for Chinese consumers and furniture manufacturers, how to treat high-end furniture rationally, how to establish a foothold in the domestic market, and how to build an international high-end brand is a pressing but necessary reality to face.
The scarcity of furniture raw materials represented by rosewood has made Chinese furniture a natural element that has become high-end, but the skyrocketing prices of raw materials cannot be equated with high-end. Whether a set of furniture can become high-end and has collectible value depends more on design, craftsmanship, and marketing. The proportion of raw materials will only become lower and lower, and the traditional thinking of "heavy materials, light craftsmanship" has long fallen behind the requirements of the times.
High end furniture advocates a return to nature. Without a doubt, only 100% solid wood is the most ideal environmentally friendly product. Pure solid wood furniture is made of natural materials without chemical pollution, which meets the psychological needs of modern people who admire nature. This is also the most essential characteristic of high-end furniture. Low carbon furniture must first ensure the environmental protection of materials. Redwood is the most natural and environmentally friendly material, but currently, the excessive logging of wood by humans has caused damage to the ecological environment. The precious wood of traditional Chinese style furniture such as rosewood and rosewood is becoming increasingly scarce. Developing and finding alternative tree species such as rosewood is the core issue related to the long-term development of high-end furniture in China.
The material innovation of Chinese style furniture does not mean lowering the selection standards. It only improves and innovates in furniture size and appearance patterns. Furniture made from these alternative woods also has strong cultural connotations and is more in line with modern people's aesthetic taste and lifestyle habits. Compared with classical mahogany furniture manufactured in modern times, innovative Chinese style furniture with exquisite materials and workmanship is not inferior in price.
In addition to superior materials, expensive prices, and traditional unique craftsmanship, high-end is also a comprehensive reflection of value, quality, cultural history, high-end popularity, and purchasing desire. Although the road to building a Chinese style high-end furniture brand is still long, and even requires generations of unremitting persistence and efforts, with the historical accumulation of traditional culture and the material foundation highly respected by the world, the day when the Chinese furniture industry reproduces the glory of Ming and Qing furniture will not be far away.
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